- Course Code: UKVC184PS
- Location: Online
- Duration: 0.25 hours
- Cost: £99.00
- Qualification: All modern browsers and devices
- Course Access: 12 months
- Exams Included: Yes
- Compatibility: All modern browsers and devices
The Four P’s of Marketing Certificate
Successful marketing is an art form and it can take years to fully appreciate the nuances of promoting and selling a product. However, the basic principles are relatively straightforward. When you understand the “Four P’s” of marketing, you are in a good position to target your audience and drive sales.
In this course, you will receive an overview of the “Four P’s” and learn how you can implement them into your own marketing strategy. The course offers practical solutions for making the most of this model alongside basic marketing theory.
You Will Learn:
- What the Four P’s are, why they are so important and how they are relate to one another
- How to use the Four P’s when putting together a marketing plan and researching your target demographic
- How to use the Four P’s in the earliest stages of product development and how to stay focused when applying the model
Benefits of Taking This Course:
- If you are responsible for the marketing and promotion of a product or service, you will find this course a useful introduction to the marketing process
- If you do not work in marketing, but collaborate with marketing professionals on a regular basis, this course will provide you with a useful appreciation of their role in the organisation
- This course will help you understand the benefits of thorough research at every stage of product development, and gives you some practical tips on how to put the Four P’s into practice
- Effective marketing drives sales, so this course will provide you with useful information that may ultimately increase your business’ profits
Who can take the Four P’s of Marketing Certificate course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
What is the structure of the course?The course is broken down into 3 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Is there a test at the end of the course?Once you have completed all 3 modules there is a multiple choice test. The questions will be on a range of topics found within the 3 modules. The test, like the course, is online and can be taken a time and location of your choosing.
What is the pass mark for the final test?The pass mark for the test is 70%.
What happens if I fail the test?If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
How can I pay?You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
How long after payment can I begin the course?You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
How long does it take to complete the Four P’s of Marketing Certificate course?We estimate that the course will take about 0.25 hours to complete in total, plus an additional 30 minutes for the end of course test.
How long is my certificate valid for?Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.