- Course Code: UKVC18GAC
- Location: Online
- Duration: 2.5 hours
- Cost: £299.00
- Qualification: All modern browsers and devices
- Course Access: 12 months
- Exams Included: Yes
- Compatibility: All major devices and browsers
Google Analytics Certificate
If you have been looking for a way to learn more about the people who visit your website, along with their needs and behaviours while there, Google Analytics is perfect for you. This is a free tool that you can connect to virtually any website, as long as you have access to the source code.
Once connected, Google Analytics can deliver almost any information you want regarding your web content, advertising efforts and the way your audience interacts with your web content.
While logging in for the first time can feel a bit overwhelming, a bit of knowledge about the tool can help you navigate with ease its user-friendly dashboard.
This course goes into detail about Google Analytics, so you can confidently find the information you need to ensure your company succeeds.
We begin by giving you a brief overview of Google Analytics, including how it works and why you should use it with every website you run.
Next, we give you information regarding navigating your dashboard, including details about widgets and how to customise the information you see.
We also give you a rundown of the most popular types of reports you can run.
Finally, we review information regarding campaign and conversion tracking.
You Will Learn:
- How Google Analytics can track details regarding your users and traffic sources
- The definitions of key terms relating to Google Analytics
- What a segment is and how you can use segments to better analyse data
- All about a relatively new type of report available to Google Analytics users
- How to use UTM parameters to ensure that you are achieving your website’s goals
Benefits of Taking this Course:
- Learning how to better track your traffic, which can lead to improved ad campaigns and web content
- Understanding the importance of regularly reviewing reports and acting on necessary changes
- Getting a better understanding of the needs of your audience
- Learning which features of Google Analytics are the most useful, saving you time
- Being able to take control of your web content, so you can tailor it to your company’s unique needs
Who can take the Google Analytics Certificate course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
What is the structure of the course?The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Is there a test at the end of the course?Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
What is the pass mark for the final test?The pass mark for the test is 70%.
What happens if I fail the test?If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
How can I pay?You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
How long after payment can I begin the course?You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
How long does it take to complete the Google Analytics Certificate course?We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
How long is my certificate valid for?Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.