- Course Code: UKVC18HRW
- Location: Online
- Duration: 2.5 hours
- Cost: £299.00
- Qualification: All modern browsers and devices
- Course Access: 12 months
- Exams Included: Yes
- Compatibility: All major devices and browsers
How Retargeting Works Certificate
Have you ever browsed an online store, only to have the products you viewed follow you from website to website? This is how retargeting works, and it is an excellent way to convert web browsers to consumers.
Retargeting ensures that your brand gets in front of those who have already expressed an interest in you over and over again. Studies show that repeated exposure to brand, ads and messages can have a positive effect on your bottom line. In fact, research indicates that 70% of people exposed to retargeting ads return to the original site to complete the transaction.
This course goes into detail regarding retargeting on various web platforms. We begin by giving you an introduction to the concept of retargeting, including its benefits and examples.
Next, we talk about how you can use Google AdWords and Analytics in your remarketing campaign.
We also review retargeting on Facebook, providing you with specific tools you can use to reach out to your web visitors.
Finally, we talk about retargeting on other platforms, such as Twitter and Instagram.
You Will Learn:
- What retargeting is and why it should be a key part of your online marketing strategy
- How to remarket using Google
- Why you should learn more about Facebook Pixel
- The various ways you can use Facebook Ads to reach out to your customers
- What to do if you do not have the time or experience required to create your own retargeting campaigns
Benefits of Taking this Course
- Learn how retargeting can improve your return on investment and increase your profits
- Learn how to reach out to web visitors who may go to the competition if you do not act quickly
- Get a better understanding of the needs of your audience
- Learn how to remarket on various platforms, including Facebook, Twitter and Instagram
- Learn how to make your conversion rate soar
Who can take the How Retargeting Works Certificate course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
What is the structure of the course?The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Is there a test at the end of the course?Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
What is the pass mark for the final test?The pass mark for the test is 70%.
What happens if I fail the test?If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
How can I pay?You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
How long after payment can I begin the course?You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
How long does it take to complete the How Retargeting Works Certificate course?We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
How long is my certificate valid for?Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.