- Course Code: UKVC18SBC
- Location: Online
- Duration: 3 hours
- Cost: £299.00
- Qualification: All modern browsers and devices
- Course Access: 12 months
- Exams Included: Yes
- Compatibility: All major devices and browsers
SEO for Business Certificate
Search Engine Optimisation or SEO involves optimising your website, so that it can be better found and ranked in search engines.
With so many businesses and brands fighting to be at the top of Google and other search engines, it’s important to understand the latest trends and SEO techniques, so that you can implement them and make them work for your business.
This course provides an introduction to SEO and aims to equip you with the skills needed to optimise your site, make your business more visible on search engines, drive more organic traffic and improve conversion rates.
You Will Learn:
- What SEO is, and how search engines rank websites;
- The various on-site and off-site SEO techniques to use, in order to improve the ranking of your website;
- What backlinks are, their importance in SEO, and how to obtain them;
- The benefits of internal linking, and how this can be done;
- What local search optimisation is and various techniques, to improve your ranking in local search results;
- The difference between SEO and PPC.
Benefits of Taking This Course:
- You will better understand SEO and the various benefits that it can bring to your business;
- Your knowledge will allow you to put in place an effective ongoing SEO strategy;
- You will learn how to better improve traffic from local customers;
- You will be equipped to make an informed decision, when choosing between SEO and PPC.
Who can take the SEO for Business Certificate course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
What is the structure of the course?The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Is there a test at the end of the course?Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
What is the pass mark for the final test?The pass mark for the test is 70%.
What happens if I fail the test?If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
How can I pay?You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
How long after payment can I begin the course?You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
How long does it take to complete the SEO for Business Certificate course?We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
How long is my certificate valid for?Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.