- Course Code: UKVC18YCM
- Location: Online
- Duration: 4.5 hours
- Cost: £299.00
- Qualification: All modern browsers and devices
- Course Access: 12 months
- Exams Included: Yes
- Compatibility: All major devices and browsers
YouTube Channel Marketing Certificate
The outreach and power of YouTube works excellently for small businesses, including those who have limited physical channels of distribution. An interesting and high-quality video on YouTube helps generate traffic to your website and attracts attention from prospective users.
In order to be able to maximise your usage of YouTube, you need to be familiar with its numerous features and tools. This video course on YouTube covers a number of important topics, including the following:
What's Covered in the Course?
- How to search for the right keywords using the Google Search tool, and how to embed those keywords on your title and subtitles, in order to drive traffic;
- How to get your video listed next to trending YouTube videos;
- How to get more comments and thumbs ups;
- Using the snowball marketing effect;
- How to live stream your video for the first time;
- How to insert adverts;
- How to use recommendation algorithms and other tools, to increase traffic to your business website;
- How to use the ‘Featured Video’ option, to generate more interest in your product;
- How to create an impactful YouTube video, including voice quality, images, pacing, communication, and so on;
- How to use hashtags;
- How to use Facebook marketing and pinning.
This video course offers the following benefits
The numerous benefits of becoming familiar with the tools and features of YouTube videos include:
- An understanding of how to use the different features of YouTube, to maximise viewership;
- A clear idea of which YouTube videos are working best for your purposes;
- As you become familiar with SEO strategies, you can experiment with your budget, to see which advertising is best for you – this way, you don’t have to waste your hard earnt money from the beginning;
- You will be able to create high-quality, interesting and well-structured videos that run for longer times;
- You can generate revenue from video viewership;
You can use YouTube to effectively showcase your brand, create a community of followers and market your products to a wide target audience.
Who can take the YouTube Channel Marketing Certificate course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
What is the structure of the course?The course is broken down into 76 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Is there a test at the end of the course?Once you have completed all 76 modules there is a multiple choice test. The questions will be on a range of topics found within the 76 modules. The test, like the course, is online and can be taken a time and location of your choosing.
What is the pass mark for the final test?The pass mark for the test is 70%.
What happens if I fail the test?If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
How can I pay?You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
How long after payment can I begin the course?You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
How long does it take to complete the YouTube Channel Marketing Certificate course?We estimate that the course will take about 4.5 hours to complete in total, plus an additional 30 minutes for the end of course test.
How long is my certificate valid for?Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.